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Celebrate Father's Day with Hassle-Free Delivery Options

Updated: Jun 12

Delivery-Driven Strategies for a Laid-Back Father’s Day

On the third Sunday in June, dads across the country will celebrate in various ways. Some may hit the links, catch a big game, or enjoy nine innings of uninterrupted peace. But here's a twist: not every dad wants to man the grill on his day off. In fact, many families are opting for hassle-free meals delivered straight to their door instead of firing up the backyard BBQ.


For restaurants, this trend presents a significant opportunity. With the right specials, smart marketing, and creative promotions, your delivery service can become the hero of Father’s Day. It allows families to indulge in great meals while avoiding the prep, mess, and fuss.


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9 Delivery-Driven Strategies for a Laid-Back Father’s Day


1. Cater to the “In” Crowd

Not everyone wants to dress up and dine out. Consider offering meal kits, family-style bundles, and à la carte delivery specials. To sweeten the deal, add a complimentary side or dessert. If your local laws allow, throw in to-go cocktails or beer bundles.


2. Step Up Your Beer Game

A cold beer remains a top choice—37% of dads prefer it, while 28% say they’d skip alcohol altogether. Here are some suggestions:

  • Partner with a local brewery.

  • Offer beer flights or a "Dad's Choice" craft pick.

  • Create a beer-and-bites pairing menu.


3. Get Into the Game

While many dads enjoy watching sports on Father’s Day, some might be down for a little friendly competition. Engage your customers with:

  • Trivia contests, cornhole, or karaoke.

  • Rewards for participation, like loyalty points or discounts.

  • Create themes like "Backyard BBQ," "Beer Garden," or "Cigar Lounge" for added flair.


Veggie Burger

4. Go Beyond Meat & Potatoes

While 32% of dads choose steak as their top pick, younger and more health-conscious dads appreciate diverse options. Offer pescatarian, gluten-free, and plant-based dishes to cater to various dietary preferences. Here are some clever dad-themed menu items to consider:

  • Dad Pack (Delivery/Takeout Only): Includes: Big Poppa Burger, wings, fries, and your choice of 2 craft beers or root beers. Delivered with a free “Dad Joke of the Day” napkin.

  • The Big Poppa Burger: A half-pound steak burger stacked with crispy bacon, cheddar, onion rings, and smoky BBQ sauce. Comes with a side of “Dad Bod” fries.

  • Grill Sergeant Ribeye: A 12 oz. hand-cut ribeye grilled to perfection, served with garlic mash and a side of swagger.

  • Father Figure Wings: A dozen bold, saucy wings—choose from “Mild to Mirchi” (hot!). Includes celery, blue cheese, and bragging rights.

  • Frankly, My Dear… Hot Dogs: Two loaded dogs: one classic and one with chili & cheese. Perfect for the king of the cookout (minus the grill cleanup).

  • Breakfast for Champions: Steak & eggs, crispy hash browns, and bacon—because Dad wakes up hungry.

  • The Daddy of ’Em All Platter: Built for legends, not lightweights. A meaty mountain of ribs, brisket, sausage, and wings—served with cornbread and coleslaw.


5. Run a “Dad Joke” Contest

Engage your audience with humor. Invite customers to submit their best dad jokes on social media and offer a prize, like a gift card or a free meal. Feature the finalists on your Stories or feed to boost engagement.


Delivery-Driven Strategies for a Laid-Back Father’s Day

6. Make It a Weekend Affair

Many families celebrate more than one dad or want to avoid Sunday crowds. Launch your Father’s Day promotions on Friday and run them through Sunday. Market this as a full Father’s Day Weekend celebration, adding excitement and extending your reach.


7. Offer Freebies

Limited-time freebies create urgency and add value. Consider offering:

  • Branded steak knives with your signature ribeye.

  • Custom beer mugs with draft orders.

  • "Dads Eat Free" offers with a paying guest.

  • Complimentary dessert or beer flight.

  • A $25 gift card for future visits.


8. Partner for a Purpose: “Dads for Dogs”

Team up with a local animal shelter for a puppy on your patio. Alternatively, donate a portion of Father's Day proceeds to a local cause. This not only creates positive PR but also attracts diners who might not have heard of you before.


LGBTQ+ Father's Day

9. Be All-Inclusive and Expansive

Not all dads fit the traditional mold. Promote your offerings as inclusive of:

  • Stepdads, grandfathers, uncles, and moms who play dual roles.

  • Train your team to honor the deal for anyone who asks—no questions asked. This can expand your reach and enhance community goodwill.

  • Bonus: Targeting extended families can increase average basket sizes.


Delivery-Driven Strategies for a Laid-Back Father’s Day

Takeaway

Not all dads want the crowds, long wait times, or the fanfare of going out on Father's Day. Many would prefer to relax at home instead.


That's where restaurant delivery steps in as the Father's Day MVP. This year, provide your customers with the opportunity to skip the stress and mess while still making the day special. With a delivery-friendly menu built for comfort, convenience, and crave-worthy flavors, your restaurant can help dads chill without the grill... and truly enjoy every bite.


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By Eileen Strauss

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